Know if your crowdfunding campaign is ready before you launch.

Get a free 0–100 readiness score that shows what's strong, what needs work, and what to improve next.

No card required
✦ EXAMPLE PLEDGESCORE
Launch Ready

Illustrative example. Campaign names, scores, and figures are composites, not actual customers or verified results.

1 score
See where you stand
9 factors
Find your gaps
3 priorities
Know what to fix first
✓

Built using crowdfunding research, campaign analysis, and practical fundraising experience.

— How it works

Three steps. Five minutes.

Get your Pledgescore in about as long as it takes to make coffee.

STEP 01 · 5 MIN

Tell us about your campaign

Share your stage, describe your campaign in your own words, and answer 10 questions tailored to where you're at — whether you're raising for a product or a cause. No account, no card.

STEP 02 · Instant

Get your assessment & badge

A detailed, stage-aware readiness assessment of your strengths and gaps, plus real similar campaigns and existing products to study, your Pledgescore, and a shareable readiness badge — free, sent straight to your inbox.

STEP 03 · Optional

Get your Improvement Plan

For $49, get a fix for every one of your nine factors, plus a downloadable dated calendar, exact funding goal, rewritten hooks, and a positioning strategy against those similar campaigns — built from the same assessment, no new questions to answer.

— Pledgescore badges

Turn your score into trust.

Every free assessment earns a Pledgescore badge — a verifiable readiness score anyone can click through and confirm for themselves: the score, the assessment date, and the methodology version behind it.

Score 0–69

You completed a real, structured pre-launch audit — verifiable by anyone who clicks through.

Score 70–79

Close, with real fundamentals in place — a few clear gaps away from fully ready.

Score 80–89

Strong fundamentals across the board, verifiable by anyone who clicks through.

Score 90–100

Top-tier readiness across the Pledgescore assessment framework.

Pledgescore issued this exact score, on this date, under this methodology version.
Embed it on your campaign page, website, or press kit with one line of code.
Share it on X, Facebook, or Threads in one click.
— Pricing

Know where you stand free.
Know what's next for $49.

No subscriptions, no surprises — one free assessment, one paid plan to act on it.

Built for first-time and early-stage creators raising for products, creative projects, or causes — and for the crowdfunding consultants and agencies who refer them to us.

Free
$0
Campaign Readiness Assessment — for creators preparing to launch
  • Pledgescore (0–100)
  • Pledgescore badge for your campaign page
  • All nine factors, scored & explained
  • Your strengths & weaknesses
  • Campaign-type context
  • Similar campaigns & existing products, found by searching the web, with links
  • Share your score on social
  • Sent to your email
  • No card required
See how it's scored →
Studio
$0 to join
Referral program — for crowdfunding consultants & agencies
  • Your own referral code
  • A discount for every client you refer
  • A commission on every one that converts
Become a partner →
— Methodology

Your score isn't an opinion.

Pledgescore uses a fixed, stage-aware scoring framework across nine campaign-readiness factors. We use AI only afterwards, to help interpret your answers and write personalized recommendations.

See how your score works →
— See what Pledgescore finds

Nine factors. One clear picture.

Six core readiness factors, plus three more tailored to your campaign's stage. Every factor has a fixed weight, so you can see exactly what's helping or holding back your score — and your score is designed to move. Flip the switch to see what closing Marrow & Moss's two weakest gaps does.

Marrow & Moss · a cookbook for small kitchens
79/100Near-Launch Ready

Close to launch-ready — the funding math, story, and giving tiers already work. Knowing exactly who will back it, and having launch photos and video ready, are what's holding it back.

Funding goal realism
16/16
Story clarity
14/14
Audience understanding
6/12
Warm reach
10.5/14
Story, proof & trust
10.5/14
Competitive awareness
9/12
Early support secured
7.5/10
Content & asset readiness
5/10
Giving / reward structure
10/10

Raw points: 88.5 / 112 possible (6 shared factors + 3 stage-specific), normalized to the 0–100 score above — see methodology →

Illustrative example. The campaign name and figures are a composite, not a real customer.

→ Two moves that change the score
Audience understanding
Interview ten likely backers and write down what makes them say yes.
6/12→9/12
Content & asset readiness
Shoot the photos and a 60-second video before setting a launch date.
5/10→7.5/10

Improve the campaign. Re-score it. See what changed.

See the full scoring methodology →

Frequently Asked Questions.

Who is this service for?
Two groups, mainly. First-time and early-stage creators preparing to launch a campaign, whether that's a product, creative work, game, craft brand, community project, or a fundraising campaign for a personal need, cause or nonprofit. And crowdfunding consultants and agencies who refer their clients to us through our Studio referral program.
What's the difference between Free, Creator, and Studio?
Free gets you a Campaign Readiness Assessment: your Pledgescore, a Pledgescore badge, all nine factors scored and explained, campaign-type context, a list of similar live campaigns and existing products with links, and a shareable result — a real assessment, not a teaser. Creator ($49) unlocks the Campaign Improvement Plan: a fix for every one of those nine factors, a downloadable dated calendar, exact funding goal math, reward & giving-tier recommendations, two rewritten hook options, a backer or donor FAQ, an influencer, media & promoter platform guide, a 30-day pre-launch checklist, ready-to-send launch copy, a positioning strategy against those similar campaigns, and one free re-score — built from your free assessment, no new questions to answer. Studio isn't a paid plan — it's a referral program for crowdfunding consultants and agencies: refer your clients to Creator and they get a discount, you earn a commission on each one.
How accurate is the score?
We don't publish a predictive-accuracy percentage we can't fully stand behind. What we guarantee instead: the score is a fixed point system, fully published, and recomputable by hand from your own answers — the same answers always produce the exact same number, for anyone. Not an AI guess — see exactly how it's computed →
Does my idea need to be finished?
No. Even a 200-word concept gives useful signal. More inputs = sharper score. Most users iterate: score, fix, re-score.
Will my idea be safe with you?
Yes, your idea is safe with us. We keep your assessment data for up to 2 years so you can track your progress over time, then delete or anonymize it — you can request earlier deletion any time. It's never sold, and never used to train models.
What if my score is low?
Good. That's exactly when the report saves you most — it's built to show you precisely what to fix before you launch, not just that something's wrong.
— From the blog

Read before you launch.

Practical guides on funding goals, pre-launch planning, and why campaigns fail.

See all guides →

Don't launch blind.

Get your free, detailed campaign assessment in about 5 minutes. No card, account, or registration required.

Built and run independently. Here's why →

— Get in touch

Got an idea, or want to work together?

Feedback on the product, a feature you wish existed, or a partnership or collaboration idea — tell us. A real person reads every message.

Share your feedback →
Getting started
— GETTING STARTED · 2 of 2

Where is your campaign right now?

Pick the one that feels closest — there's no wrong answer. It helps us ask the questions that fit where you are, because an idea still taking shape needs a different look than one about to launch.

— ALMOST DONE · Make your report specific

Tell us about your campaign.

You've answered every question — your score is ready. A few real sentences here are what make your emailed report — and your badge page — about your campaign instead of a generic one.

0 / 150 characters
Add platform, link, or launch date (optional)

Helps us tailor your Improvement Plan later. Skip it if you like.

— QUESTION 10 of 10 · Optional, not scored

What already builds trust with your backers?

Backers and donors give faster when they trust you. Tick anything you already have or plan to have. This doesn't change your score, it just makes your report more useful.

Welcome

Thank you for being here.

It takes courage to ask whether your campaign is ready. We'll give you an honest answer — no fluff, no judgment. Just ten questions, and two quick ones to start.

— GETTING STARTED · 1 of 2

What kind of campaign are you planning?

— QUESTION 1 of 10 · About 4 min left

How realistic is your funding goal?

A strong campaign goal is based on real costs, platform fees, fulfillment needs, and reachable supporters.

— QUESTION 2 of 10 · About 4 min left

How clearly can a stranger understand what their support will make possible?

This tests whether your campaign can be understood quickly by someone who does not already know you.

— QUESTION 3 of 10 · About 3 min left

How well do you understand your likely supporters?

The best campaigns do not target "everyone." They know exactly who is most likely to care.

— QUESTION 4 of 10 · About 3 min left

How many warm supporters can you directly reach?

Count people you can realistically message, not passive followers. Include email, text, DMs, communities, partners, customers, and personal contacts.

— QUESTION 5 of 10 · About 2 min left

This question adapts to the campaign stage you picked.

Choose your stage on the first screen to see this question.

— QUESTION 6 of 10 · About 2 min left

How strong are your campaign story, proof, and trust signals?

Supporters need to feel both emotionally connected and confident that the campaign is real.

— QUESTION 7 of 10 · About 1 min left

This question adapts to the campaign stage you picked.

Choose your stage on the first screen to see this question.

— QUESTION 8 of 10 · About 1 min left

This question adapts to the campaign stage you picked.

Choose your stage on the first screen to see this question.

— QUESTION 9 of 10 · About 1 min left

How well do you understand similar campaigns or products already out there?

Supporters compare you to alternatives whether you've researched them or not — knowing this landscape sharpens your pitch, positioning, and pricing.

Where should we send your Pledgescore?

Enter your email to see your score — plus the full breakdown: every factor explained, your strengths and gaps, similar campaigns to study, and your badge. The full report usually arrives in your inbox within 5–10 minutes.

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✦ YOUR PLEDGESCORE
—
/100

Full breakdown is on its way to your inbox.

We've sent your personalized breakdown — all nine factors, your strengths, and where you're losing points — to your inbox. It should arrive within 5–10 minutes. Don't see it? Check your spam or promotions folder — first-time senders sometimes land there.
→ Your nine factors

→ Unlock everything

Ready to actually improve it?

Your Campaign Readiness Assessment — on its way to your inbox — tells you where you stand. When you're ready, the Campaign Improvement Plan tells you exactly what to do about it: every fix, exact numbers, and a 30-day plan.

Funding goal review Campaign story evaluation Personalized action plan Custom improvement roadmap Step-by-step next actions Data-informed recommendations
→ What you'll unlock
A fix for every one of your nine factors — not just the top 3
A downloadable, dated calendar — every task, ready to import into your calendar app
Exact funding goal — your specific number with category math
4 reward or giving-tier recommendations — with suggested amounts and structure
Two rewritten hook options, ready to copy and test
Backer or donor FAQ — ready to paste onto your campaign page
Influencer, media & promoter guide — real platforms, personalized to your campaign
3 ICP segments — narrow audiences with ad targeting
30-day pre-launch checklist — week-by-week action plan
Launch email, social posts & supporter update template — ready to send
Competitive positioning analysis — similar campaigns & market alternatives, with links
One free re-score — re-run the assessment after fixes
$79
$49/improvement plan
Freere-score included
Want to try again? Start over →